Our Story:

A Legacy of Excellence and Adventure

The true story of Luho y Jorses OÜ does not begin in an Estonian notary office, but on the vibrant and sun-drenched paths traveled by Dimas LUHO and Armand JORSES. These two friends, kindred spirits of the 1960s, dedicated their youth to exploring the world, living a thousand adventures and forging a bond that transcended borders. Their true transformation began in 1982, when they decided to embark on the legendary Silk Road. For years, they immersed themselves in ancient caravanserais and bustling Eastern markets, absorbing the deep knowledge of heritage perfumes, the secrets of exotic spices, and the millenary wisdom of traditional medicines. They became living bridges between East and West—curators of experiences and the very essence of excellence.

Their spirit and relentless search for the best of every world were our true inspiration. When the time came to embark on our own entrepreneurial journey, we knew we had to pay them tribute. We borrowed their names, LUHO and JORSES, to establish our brand. For over two decades—operating under different names and across various countries, now consolidated within our Estonian structure—we have applied that same passion to seeking excellence in every branch of our business: from the precision of dental and healthcare solutions to the exclusivity of luxury fragrances. We are the heirs of a route that connects continents, knowledge, and an unwavering promise of quality.